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Executive & Operation Team

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Founder & CEO

Joshua Hoo is a seasoned professional with over 25 years of experience in real estate development and private equity. As the General Manager and Director of a prominent real estate developer, Joshua has been integral to every phase of development, including project feasibility studies, land acquisition, design, permitting, marketing, construction, and final closings. This comprehensive involvement showcases his expertise in project execution and management. With over 10 years of experience in a leading real estate private equity firm, Joshua has held various roles, including that of Executive Director. In these roles, he has successfully managed investments for over 1,000 investor households, leveraging his deep understanding of investor needs and market dynamics to ensure optimal investment outcomes. Throughout his career, Joshua has been involved in more than 70 real estate development projects, demonstrating his comprehensive knowledge of the industry and his strategic insight. This extensive experience has made him a trusted leader in the field of real estate development and private equity.

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Director, Corporate & Investor Services

As the Director, Corporate and Investor Services, Sharon leverages over two decades of experience in investor services and strategic management. She is committed to delivering top-tier client service and enhancing corporate operations, ensuring exceptional support and efficiency for both investors and the organization.

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Marketing Director

Andy, with over 15 years of experience in marketing and graphic design, is the founder of DAY OF DESIGN, a branding company that has been in operation for 8 years. As both a creative leader and strategist, Andy has been instrumental in helping businesses build strong, impactful brand identities. Andy excels in integrating marketing strategies with design to create comprehensive branding solutions. His work focuses on developing clear, effective marketing campaigns that align with a business’s goals and resonate with target audiences. Through Goodland Equity Partners, Andy works closely with clients to craft personalized marketing solutions that not only elevate brand visibility but also foster lasting relationships with clients and partners. Andy’s expertise lies in delivering marketing strategies that drive growth, improve customer engagement, and reinforce brand loyalty. With his holistic approach, he ensures that each project is designed to communicate its message clearly and achieve meaningful, measurable results.

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Associate

A dedicated associate who excels in project management, problem-solving, and providing exceptional support, driving efficiency and innovation while staying current with industry trends.

Capital Market Team

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Chief Growth Officer

Tristan has a background that includes extensive experience as both a founder and an investor, having successfully navigated multiple deals in the early-stage impact investing space. This experience has equipped him with a robust understanding of the challenges and opportunities faced by investors and founders alike. He is adept at relationship development and conversion, consistently nurturing and expanding networks of value-aligned investors. He has honed skills in facilitating investor engagement and education. Tristan enjoys speaker engagements and thought leadership at numerous industry events, sharing insights and fostering connections that drive impactful investment decisions. His ability to co-facilitate educational programs ensures that investors are well-informed and confident in their investment choices.

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Managing Director, Capital Market Group

Vincent Li is a seasoned finance professional with over a decade of experience in capital markets, investment consulting, and client relationship management. He has consistently prioritized building strong client relationships, focusing on their best interests and long-term financial growth while promoting healthy risk-adjusted returns. Vincent’s leadership extends to mentoring team members and guiding them through the complexities of the financial industry. With certifications in advanced financial advice and investment management, Vincent brings a comprehensive, client-centric approach to delivering tailored financial solutions.

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Director, Capital Market Group

Dianna Grigoras has over 15 years of experience working in private equity, real estate, and tax advisory. She started her career working in tax policy with the OECD, the IBFD, and eventually switched to consulting, advising family-offices, and privately-owned groups on a range of tax matters related to investment vehicles, and tax planning. She has obtained her LL.M in International Tax Law from the Université de Lausanne, HEC., in Switzerland. In her spare time, she enjoys sailing, and running marathons.

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VP, Capital Market Group

Matthew M. Jones is the VP of the Capital Markets Group at Goodland Equity Partners. With over two decades of experience spanning entrepreneurship, business development, finance, and project management, Matthew brings a strategic mindset and proven leadership to the firm’s capital markets operations. Matthew holds an Honours Bachelor of Commerce in Finance and Economics from the University of Windsor and is currently pursuing an MBA with a focus on entrepreneurship. His professional journey includes founding multiple ventures, leading large-scale financial and marketing initiatives, and consulting for top-tier financial institutions. Matthew’s expertise in financial structuring, equity and debt financing, and business strategy enables him to cultivate investor relationships and drive capital growth for Goodland’s real estate investment opportunities. His track record of success and passion for innovation make him an invaluable asset to the firm and its stakeholders.

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VP , Capital Market Group

Ray Ma is an experienced professional with a solid background in capital markets, business development, and executive support. He is currently focused on leading investor relations and strategic growth initiatives, bringing valuable expertise in customer service, sales, and negotiation. Ray has held roles in business development and sales administration, where he successfully executed growth initiatives, including digital marketing campaigns, community outreach, and relationship management. He is skilled in building and nurturing relationships with clients and stakeholders across various industries.

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AVP, Capital Market Group

Over his career, Lucas has worked at 3 of the big 6 banks in Canada and multiple private equity firms. He has managed tens of millions in assets during this tenure. Lucas has diverse knowledge on advising both Corporate and individual investors. Finding suitable investment solutions to meet his clients' goals, time horizons and risk parameters is what truly interests him. Always acting as a fiduciary for his clients, Lucas has a long track record of delivering strong risk-adjusted returns for them and as a result, building strong relationships with them. The most valuable asset to Lucas is the trust of his clients.

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Associate, Capital Markets Group

Miranda Huang is a dedicated investment professional focusing on real estate private equity. She specializes in market analysis, investment strategy, and business development, aiming to identify promising opportunities and structure investments that align with current market trends. In her role at Goodland, Miranda applies her expertise to connect investors with valuable prospects. Her comprehensive understanding of capital markets and proficiency in marketing ensure that each investment decision is supported by thorough research and strategic insight.

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Associate, Capital Market Group

Mohammed Hasan is an Associate at Goodland Equity Partners, specializing in capital raising for real estate investments. With a degree in Financial Economics from Western University and as a CFA Level I candidate, Mohammed combines strong analytical skills with a deep understanding of financial markets. In his previous role at TD as a Direct Investing Representative, Mohammed gained extensive experience in providing strategic financial solutions, building client relationships, and navigating complex transactions. His expertise in communication, negotiation, and risk management enables him to engage effectively with investors, ensuring seamless capital acquisition for high-value projects. With certifications in Canadian Securities and Conduct and Practices, along with additional training in financial modeling and data analytics, Mohammed is committed to delivering exceptional results for Goodland Equity Partners and its investors.

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Associate, Capital Markets Group

Tammy Harrison is an Associate in the Capital Markets Group at Goodland Equity Partners, bringing a wealth of experience in sales, finance, and client relationship management across various industries. Her expertise includes structuring financial deals, securing approvals with lending institutions, and delivering tailored solutions for both high-value and complex transactions. Throughout her career, Tammy has successfully driven business growth by generating new leads, negotiating key agreements, and providing strategic client support. Her experience managing sales teams and setting performance goals has honed her leadership and organizational capabilities, ensuring optimal outcomes for both clients and stakeholders. With a strong foundation in business administration, Tammy is dedicated to fostering investor relationships and contributing to the continued success of Goodland Equity Partners’ capital raising initiatives.

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Associate, Capital Markets Group

Joseph Aminzada is an Associate in the Capital Markets Group at Goodland Equity Partners, bringing extensive experience in marketing, communications, and brand management to support capital raising initiatives and strengthen client relationships. With a Business Administration Diploma in Marketing from the Southern Alberta Institute of Technology, Joseph excels in crafting compelling narratives and executing strategic marketing campaigns. Prior to joining Goodland, Joseph served as Senior Marketing Manager at a technology firm in Calgary, where he successfully increased brand awareness and engagement through strategic content creation and event coordination. His background includes experience in copywriting, graphic design, and digital marketing, making him adept at communicating complex investment opportunities clearly and persuasively to investors and stakeholders. Joseph's creativity, coupled with his strong organizational and communication skills, positions him effectively to contribute to Goodland Equity Partners' growth and success in the capital markets.

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