Executive Leadership with Proven Real Estate Excellence
Our executive and operations team brings together decades of strategic vision, development expertise, and investor-focused service delivery. With over 70 real estate projects and 1,000+ investor relationships under management, we combine deep industry knowledge with a commitment to operational excellence and measurable results.
Founder & CEO
Joshua Hoo: Strategic Vision Meets Operational Mastery
Joshua Hoo is a seasoned professional with over 25 years of distinguished experience in real estate development and private equity. As the General Manager and Director of a prominent real estate developer, Joshua has been integral to every phase of development, including project feasibility studies, land acquisition, design, permitting, marketing, construction, and final closings. This comprehensive involvement showcases his exceptional expertise in project execution and strategic management.
With over 10 years of experience in a leading real estate private equity firm, Joshua has held various senior roles, including that of Executive Director. In these positions, he has successfully managed investments for over 1,000 investor households, leveraging his deep understanding of investor needs and market dynamics to ensure optimal investment outcomes and sustainable growth.
Throughout his distinguished career, Joshua has been involved in more than 70 real estate development projects across diverse markets, demonstrating his comprehensive knowledge of the industry and his strategic insight. This extensive experience has made him a trusted leader and visionary in the field of real estate development and private equity investment management.
Sharon Cheung: Client-Centric Excellence in Investor Services
Two Decades of Strategic Service Delivery
As the Director of Corporate and Investor Services, Sharon Cheung brings a wealth of expertise developed over more than twenty years in investor relations and strategic management. Her career has been defined by an unwavering commitment to delivering exceptional client experiences while driving operational improvements that benefit both investors and the organization.
Sharon's approach combines deep industry knowledge with a genuine dedication to understanding each client's unique needs and objectives. She has built her reputation on creating systems and processes that ensure investors receive timely, accurate information and responsive support throughout their investment journey.
Her leadership extends beyond day-to-day operations to encompass strategic initiatives that enhance service delivery, streamline communication channels, and foster long-term client relationships built on trust and transparency. Sharon's expertise in managing complex investor portfolios and coordinating cross-functional teams makes her an invaluable asset to both clients and colleagues.
Andy Li: Strategic Marketing Vision Meets Creative Excellence
Building Brands That Resonate
Andy Li brings over 15 years of comprehensive experience in marketing and graphic design to his role as Marketing Director. As the founder of DAY OF DESIGN, a successful branding company operating for 8 years, Andy has established himself as both a creative leader and strategic thinker who helps businesses build strong, impactful brand identities that stand out in competitive markets.
Andy excels in integrating marketing strategies with innovative design to create comprehensive branding solutions that deliver measurable results. His work focuses on developing clear, effective marketing campaigns that align perfectly with business goals and resonate authentically with target audiences. Through Goodland Equity Partners, Andy works closely with clients to craft personalized marketing solutions that not only elevate brand visibility but also foster lasting relationships with clients and partners.
Andy's holistic approach ensures that each project communicates its message clearly while achieving meaningful, measurable results. His expertise lies in delivering marketing strategies that drive sustainable growth, improve customer engagement, and reinforce brand loyalty across all touchpoints. Whether developing comprehensive brand identities or executing targeted campaigns, Andy brings creativity, strategic thinking, and proven execution to every initiative.
Vincent Li: Leading Capital Markets with Client-First Philosophy
Managing Director, Capital Market Group
Vincent Li is a seasoned finance professional with over a decade of distinguished experience in capital markets, investment consulting, and client relationship management. Throughout his career, Vincent has consistently prioritized building strong, trust-based client relationships, focusing relentlessly on their best interests and long-term financial growth while promoting healthy risk-adjusted returns that align with investor objectives.
Vincent's leadership philosophy extends beyond portfolio management to encompass mentoring team members and guiding them through the complexities of the modern financial industry. He believes in developing talent while maintaining the highest standards of client service and fiduciary responsibility.
With advanced certifications in financial advice and investment management, Vincent brings a comprehensive, client-centric approach to delivering tailored financial solutions. His expertise spans market analysis, portfolio construction, risk management, and strategic advisory services that help investors achieve their financial goals with confidence and clarity.
Dianna Grigoras: Tax Advisory and Private Equity Expertise
Director, Capital Market Group
Dianna brings over 15 years of experience in private equity, real estate, and tax advisory. She started her career in tax policy with the OECD and IBFD before transitioning to consulting, where she advises family offices and privately-owned groups on complex tax matters related to investment vehicles and strategic tax planning.
Dianna holds an LL.M in International Tax Law from the Université de Lausanne, HEC., in Switzerland. In her spare time, she enjoys sailing and running marathons.
Ray Ma: Business Development and Strategic Growth Leadership
Vice President, Capital Market Group
Ray Ma is an experienced professional with a solid background in capital markets, business development, and executive support. He currently focuses on leading investor relations and strategic growth initiatives, bringing valuable expertise in customer service, sales, and negotiation. Ray has held key roles in business development and sales administration, where he successfully executed growth initiatives including digital marketing campaigns, community outreach, and relationship management across various industries.
Senior Leadership
Kendell Johnson: Enterprise Sales and Fintech Innovation
Vice President, Capital Markets Group
Kendell Johnson is a senior commercial leader and founder with deep experience in enterprise sales, strategic planning, and relationship-driven growth. His career spans leadership roles across cloud computing and fintech, with a proven track record of building high-trust client relationships and delivering exceptional results in major markets including Toronto, New York, and Los Angeles.
Kendell is also the CEO of Subskryb Corp, an innovative auto-tech marketplace focused on transforming the complete customer vehicle-buying journey. The platform spans short-term leasing and subscriptions through to long-term financing, offering customers flexible and transparent options throughout their vehicle ownership experience.
His extensive background includes senior leadership positions with industry leaders such as Salesforce and Zuora, where he drove significant revenue growth and market expansion. His public-sector enterprise experience at Oracle further strengthened his ability to manage complex, end-to-end sales cycles and deliver tailored solutions to sophisticated stakeholders with demanding requirements.
Partner With Excellence
Our executive and capital markets teams stand ready to deliver the strategic expertise, operational excellence, and client-focused service that defines Goodland Equity Partners. Whether you're an investor seeking trusted guidance or a partner exploring collaboration opportunities, we bring decades of proven experience and unwavering commitment to your success.
Ready to Connect?
Discover how our leadership team can help you achieve your investment and business objectives. We welcome the opportunity to discuss how our experience and expertise align with your goals.
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